Strangely, and somewhat unexpectedly, James Bridle unilaterally closed the New Aesthetic Tumblr blog today, 6 May 2012, announcing ‘The New Aesthetic tumblr is now closed’, with some particular and general thanks and very little information about future plans. Perhaps this was always Bridle’s intention as a private project, but one can’t help wonder if the large amount of attention, the move to a public and contested concept, and the loss of control that this entailed may have encouraged a re-assertion of control. If so, this is a great pity and perhaps even an act of vandalism.
|Harpa, Iceland (Berry 2011)
This, then, is a critical turning point, or krisis, for the nascent New Aesthetic movement, and, for me, the blog closure heralds an interesting struggle over what is the New Aesthetic? Who owns or controls it? And in what directions it can now move.? Certainly, I am of the opinion that to have closed the blog in this way insinuates a certain proprietary attitude to the New Aesthetic. Considering that the Tumblr blog has largely been a crowd-sourced project, giving no explanation, allowing no debate, discussion over the closure, etc. makes it look rather like it harvested peoples’ submissions on what could have been a potentially participatory project. Whichever way it is cast, James Bridle looks rather high-handed in light of the many generous and interesting discussions that the New Aesthetic has thrown up across a variety of media.
One of the key questions will be the extent to which this blog was a central locus of, or collection for representing, the New Aesthetic more generally. Personally I found myself less interested in the Tumblr blog that became increasingly irrelevant in light of the high level of discussion found upon Imperica, The Creators Project, The Atlantic, Crumb and elsewhere. But there is clearly a need for something beyond the mere writing and rewriting of the New Aesthetic that many of the essays around the topic represented. Indeed, there is a need for an inscription or articulation of the New Aesthetic through multiple forms, both visual and written (not to mention using the sensorium more generally). I hope that we will see a thousand New Aesthetic Pinterest, Tumblr, and PinIt sites bloom across the web.
|Urban Cursor is a GPS enabled object (Sebastian Campion 2009)
Nonetheless, it is disappointing to see the number of twitter commentators who have tweeted the equivalent of ‘well, that was that’, as if the single action of an individual is decisive in stifling a new and exciting way of articulating a way of being in the world. Indeed, this blog closure highlights the importance of taking care of the New Aesthetic, especially in its formative stages of development. Whilst there have been a number of dismissive and critical commentaries written about the New Aesthetic, I feel that there is a kernel of something radical and interesting happening and which still remains to be fully articulated, expressed, and made manifest in and through various mediums of expression.
The New Aesthetic blog might be dead, but the New Aesthetic as a way of conceptualising the changes in our everyday life that are made possible in and through digital technology is still unfolding. For me the New Aesthetic was not so much a collection of things as the beginning of a new kind of Archive, an Archive in Motion, which combined what Bernard Stiegler called the Anamnesis (the embodied act of memory as recollection or remembrance) and Hypomnesis (the making-technical of memory through writing, photography, machines, etc.). Stiegler writes,
We have all had the experience of misplacing a memory bearing object – a slip of paper, an annotated book, an agenda, relic or fetish, etc. We discover then that a part of ourselves (like our memory) is outside of us. This material memory, that Hegel named objective, is partial. But it constitutes the most precious part of human memory: therein, the totality of the works of spirit, in all guises and aspects, takes shape (Stiegler n.d.).
Thus, particularly in relation to the affordances given by the networked and social media within which it circulated, combined with a set of nascent practices of collection, archive and display, the New Aesthetic is distinctive in a number of ways. Firstly, it gives a description and a way of representing and mediating the world in and through the digital, that is understandable as an infinite archive (or collection). Secondly, it alternately highlights that something digital is happening in culture – and which we have only barely been conscious of – and the way in which culture is happening to the digital. Lastly, the New Aesthetic points the direction of travel for the possibility of a Work of Art in the digital age.
In this, the New Aesthetic is something of a pharmakon, in that it is both potentially poison and cure for an age of pattern matching and pattern recognition. In as much as the archive was the set of rules governing the range of what can be verbally, audio-visually or alphanumerically expressed at all, and the database is the grounding cultural logic of software cultures, the New Aesthetic is the cultural eruption of the grammatisation of software logics into everyday life. That is, the New Aesthetic is a deictic moment which sheds light on changes in our lives that imperil things, practices, and engaging human relations, and the desire to make room for such relations, particularly when they are struggling to assert themselves against the dominance of neoliberal governance, bureaucratic structures and market logics.
The New Aesthetic, in other words, brings these patterns to the surface, and in doing so articulates the unseen and little understood logic of computational society and the anxieties that this introduces.
 krisis: a separating, power of distinguishing, decision , choice, election, judgment, dispute.
 A deictic explanation is here understood as one which articulates a thing or event in its uniqueness.
Stiegler, B. (n.d.) Anamnesis and Hypomnesis, accessed 06/05/2012, http://arsindustrialis.org/anamnesis-and-hypomnesis